A 20-slide briefing for confirmed ATD NYC speakers covering the
speaker–organiser partnership, a 30-day social promotion countdown,
LinkedIn best practices, and day-of logistics for
October 2, 2026 in New York City.
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Slide 1
Welcome to the Cast
Cover slide welcoming speakers to Micro-Conference 4.0. Speakers are
not just presenting — they are part of the story told about this
event. Sets the tone: this is a partnership, not a lecture.
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Slide 2
Why You're Here
We chose these speakers because people listen when they talk. A
reminder that selection was intentional — the best conferences are
interesting people inviting interesting people.
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Slide 3
Build the Room
The central thesis: help us build the room, not just fill it. "Build
the room" means bringing the right audience for a real conversation.
Ticket sales follow from that, not the other way around.
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Slide 4
Not Just Another Speaking Gig
This is about creating conversations people keep talking about. The
sessions people remember get discussed at happy hour and on LinkedIn
for weeks — that afterlife is what makes a talk worth giving.
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Slide 5
The Deal
An explicit two-way partnership. The organiser's job: logistics,
promotion, making speakers shine. The speaker's job: help get the
right people in the room.
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Slide 6
The Unofficial Job Description
Five low-effort ways speakers can help spread the word — none of
them heavy lifts. Small, authentic actions from speakers move the
needle more than any paid advertisement.
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Slide 7
Your Personal Mission
Quote slide: prevent the "I almost didn't come" regret. The
speaker's job is to make sure no one in their network has that
regret about this event.
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Slide 8
We Made It Easy
Overview of the Speaker Success Kit — branded graphics,
ready-to-edit social posts, a personal referral link, a discount
code, and a recommended posting schedule. Speakers don't have to
create anything from scratch.
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Slide 9
The 30-Day Countdown
Section divider introducing the posting cadence — a simple rhythm so
speakers never stare at a blank post.
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Slide 10
Four Weeks to One Week Out
Week-by-week posting prompts with exact date ranges from four weeks
to one week before the event (Aug 31 – Sep 27). Each week
has a theme: announce, explain the why, share an insight, and final
call.
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Slide 11
Speaker Post Dates
Marketing's Weekly Speaker Quotes schedule — each speaker's Tuesday
LinkedIn spotlight date, running weekly through Drew Fifield on
September 22.
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Slide 12
Conference Week & Day-Of
Posting prompts for the week of and day of the event. Conference
week: invite your network to commit. Day-of: share candid moments —
coffee, hallways, a great quote.
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Slide 13
Teach First, Invite Second
The most important "how" slide. Lead with an idea, not an
advertisement. People share and engage with ideas — not
announcements that say "I'm speaking somewhere."
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Slide 14
LinkedIn Rules of Engagement
Tag, comment, and celebrate fellow speakers to boost reach. When
speakers engage with each other's posts, everyone's reach grows —
algorithms reward conversation.
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Slide 15
The Social Challenge
A friendly promotion competition among speakers. The organiser will
notice speakers who start good conversations and rally their
network. Bragging rights, maybe a small prize.
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Slide 16
The Day Of
Three simple day-of actions: post an Instagram Story on arrival,
take a photo near the stage, and tag ATD NYC. Thirty seconds of
effort, big amplification.
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Slide 17
Afterward
Keep the conversation going after the event ends. Share a recap
takeaway, thank attendees, and stay connected. This is where
speakers turn a talk into ongoing influence.
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Slide 18
Run of Show
Day-of schedule for October 2 — doors open at 8 AM through
the evening reception, with the full session order and timing.
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Slide 19
Help Us Build the Room
Closing quote slide restating the central ask: bring the people who
need to hear this. The organiser handles the rest.
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Slide 20
Questions & Conversation
Open floor for questions about the platform, social posts, personal
referral links, discount codes, or making the session land. Q&A
and open discussion.
ATD NYC Micro-Conference 4.0 — Subway to Success: Leading through
AI & Change — October 2, 2026 — New York City